LMH MANIFESTO —
A Manifesto is a published declaration of intentions, motives, or views: a proud statement to the world defining the values the issuer has committed to deliver.
This is the LMH Manifesto:
WE BELIEVE YOU DESERVE THE ABSOLUTE BEST THE WORLD HAS TO OFFER —
Our first and most important point. This drives every aspect of our business and is realised at every stage of each LMH creation.
WE BELIEVE FASHION SHOULD BE TIMELESS AND LASTING —
We’re breaking the rules of ‘fast’ fashion in the luxury market, creating unique pieces made with excellence that outlast trends. We look to a future where our favorite clothes will be worn seamlessly throughout our changing lives.
WE BELIEVE MADE IN ITALY IS MADE UNIQUELY —
Made in Italy embodies six distinctive traits that reflect our core values and which are woven deeply into our DNA: utmost love for aesthetics — exceptional craftsmanship — a deep connection with culture and tradition — the importance of families and communities — a wide range of rare skills — the irresistible charm of ‘the Italian way of life’
WE BELIEVE HUMANS ARE MORE VALUABLE THAN MACHINES —
Machines and other automated processes can be of invaluable help to humans but only human skills, instincts and abilities lead to true excellence. That’s why every item in our LMH Essentials Collection is handcrafted by the most skillful Italian masters.
WE BELIEVE THE PAST MUST HELP THE FUTURE —
We’re passionate promoters of heritage. It’s not just about culture, but economics and mindset. We want to make handcrafting cool again and promote a virtuous circle in which people who learned from their parents develop their knowledge throughout their lives, teach and inspire new generations, and perpetuate the traditions of Italian excellence.
WE BELIEVE ONLY EXCELLENCE IS GOOD ENOUGH —
The difference between good and great is detail. We’re never satisfied with ‘good enough’ and pursue excellence in everything we do. Not just in the supreme quality of our garments, but also in our commitment to excellent sustainable standards.
WE BELIEVE IN CARE FOR OURSELVES AND OUR PLANET —
We only have one world and believe it deserves the best from us too. That’s why we adhere to the guidelines of the ‘Manifesto for Sustainability in Italian Fashion’ and only work with partners who share our commitment. We use naturally organic fabrics, such as Sea Island cotton and ethically sourced cashmere and silk. And we avoid aggressive dyeing and invest in special treatments such as Ozone washing to minimise the use of chemicals.
WE BELIEVE IN BUYING BETTER, WASTING LESS —
We’re on a mission to minimize waste and our footprint, which is why our collections are extremely limited in number, handcrafted one by one and conceived to last and be loved forever. This results in more than a unique selection of timeless wardrobe essentials; it leads to sustainable choices that help protect our planet.
WE BELIEVE GOOD PEOPLE ARE AT THE HEART OF GOOD BUSINESS —
Our people-focus approach powers every aspect of our business. Our founders follow their dreams of living a more ethical, sustainable life together, as business partners and as a family, and they encourage everyone who shares their philosophy to join them on this journey. Because good people make good business, and good business is good for the world.
WE BELIEVE IN THE POWER OF BELIEF —
The first step to changing the world is believing you can do it.
We can. Will you?